Miami MobileMusiCon 2005
Monetizing the Mobile Music Market

May 16 and 17 2005
The Wyndham Bel Age
Los Angeles, CA

For more information:
http://www.mobilemusicon.com

Goin' Mobile: Who's Next?

The US mobile music industry has come of age. Since the first MobileMusiCon summit in November 2003, the US mobile music market has almost doubled in size to more than $300 million in revenue (and $3.1 Billion worldwide) in 2004, with almost all of sales in polyphonic ringtones.

In the coming year, the value of the market is poised to grow significantly as new services such as music recognition, fan clubs, master-based ringtunes, ringbacks, streaming and downloadable music and video greatly expand the options of the mobile music consumer. This rapid increase in both the types and quality of mobile music services will radically change the the way all companies across the mobile music value chain do business in the coming year.

The companies that will be successful in the coming year will be those that evolve to meet the shifting dynamics of the mobile music market. MobileMusiCon LA, taking place April 21-22 in West Hollywood Califormia, is the place for anyone in—or looking to get into—the mobile music market to network. Make deals and discover the newest technologies, applications, content, services and players in the industry.

MobileMusiCon LA will address such vital issues to companies in the mobile music industry as:

• What mobile music content and services do consumers really want?

• What is the mobile music consumer willing to pay?

• What are the most promising new mobile music revenue streams?

• What are the typical business deals and relationships?

• How does the revenue for mobile music services get divided between publishers, labels, carriers, technologists, managers and finally the artist?

• Who are the current and coming major players in the mobile music market and what are their businesses and business practices?

• What are the best marketing and promotional vehicles for mobile music services?

• How can mobile be used as a fulcrum to promote and sell brands and artists?

• What are the new technologies, services and applications of real potential for the mobile music market?

• What are the potential pitfalls for companies in mobile music and the industry as a whole?

Why You Should Come to Miami MobileMusiCon

The Miami MobileMusiCon, bringing together more than 400 music, carrier, handset and technology executives is a focused discussion of the challenges, opportunities, models for success and solutions for the successful development and growth of music-based mobile entertainment and services. Featuring key executives from mobile carriers, labels, talent management agencies, technologists, solution providers and artists, MobileMusiCon is the only event of its kind solely focused on the challenges and opportunities for music industry executives seeking to maximize the potential of the mobile market. Providing your business with access to the executives and resources necessary to capitalize on the potential of the mobile market today and assure future success as the market grows,

MobileMusiCon features:

• Keynote Discussions: Intimate, high-level discussions between participants and mobile industry leaders, on the state of the mobile market, the potential to create new revenue, business models and strategy.

• Solution Presentations: Innovative companies developing mobile content and application solutions will present products and services in an interactive format, allowing participants to discover new techniques and tools to bring your product to market.

• Mobile Music Focus Group: A cross section of mobile music users ranging in ages and socioeconomic levels will give their opinions on new mobile music services, content, costs, devices and interact with attendees in a QA format.

• Industry Roundtables: Carrier, label, publisher, handset and management executives and participants will discuss ways to successfully bring new content and applications to market, and methods to grow the mobile industry as a whole.

• Mobile Music Exhibit Hall: Carriers, technologists, terminal manufactures and solution providers will display their newest handsets, services, applications and tools for participants to view, test and learn how they can benefit their mobile business.

• The Second Annual Mobile Music Awards: The Mobile Music awards are a showcase for the best technologies, talent, content, campaigns, artists and companies in the industry as judged by a panel of leading industry experts.

• Mobile Music Festival: An all-night after-party featuring showcase artists, DJs and a display mobile technologies and services.

Keynotes:

Les Bider, Chairman and CEO, Warner/Chappell Music, Inc.
Howard Handler, Chief Marketing Officer, Virgin Mobile USA
Larry Kenswil, President, Universal eLabs
Jeff Hallock, VP, Product Marketing and Strategy, Sprint PCS
Ted Cohen, SVP, Digital Development and Distribution, EMI Recorded Music
James P. Ryan, VP, Data Products / Business Segment Marketing, Cingular Wireless

MMC ATTENDEE TESTOMINIALS

This by far was the best event that I have attend within this space. It was very focused on the industry and the media players as they matter and are the important ones in the value chain.
— Mobile Music Conference Sponsor

Thanks so much for producing the conference - I had a lot of fun and found it to be a useful gathering all around. Your commitment to the industry and your fun personalities really came through, and I think it encouraged everyone to push the mobile music market even further.
— Major Music Label Executive

It was a great show, with highly valuable networking opportunities for me.
— Mobile Music Venture Capitalist

I enjoyed the conference very much, the high level of attendees, interesting debate and would be very interested in attending future events.
— Global Carrier Executive

I thought it was the best of 4 events of similar nature that I have attended this year.
— Digital Media and Webcasting Executive

Extremely high quality attendance, dialed-in programming and alot of fun too.
— VP Business Development at major mobile entertainment firm