The mobile channel presents a compelling opportunity for the piracy struck music industry. Music companies have already suffered much due to illegal sharing of music over the public Internet and are on a lookout for new, secure delivery modes. Mobile channels present an exciting delivery option that has a wide reach and is secure at the same time. One important point in favor of mobile music is the fact that while the Internet is a public domain, the mobile networks are privately owned which makes it easier to put stricter privacy controls in place.

Music companies can engage consumers with downloadable mobile ringtones and create awareness about tours, new releases, and artist information. Wicked Wireless develops multi-featured applications and mobile storefronts that serve dual purpose of marketing the artists by extending their presence in the wireless space, while driving revenues at the same time. These applications give consumers access to ringtones, images, games, messages with insider info, coupons from sponsors, contests to win concert tickets, and more. Interactivity of applications and subscription services on some of them allow music companies to build and maintain loyalty and close touch to its fan base.

Learn more about the benefits of Wicked solutions to Music, Publishing, TV, and Movies