Cable and network broadcasters can interact with viewers in real-time through a mobile channel. Voting, polling and contests can be facilitated cost-effectively by summarizing and quickly processing response from a vast audience, thanks to text messaging. Viewers can become dramatically involved in this passively known medium. Wireless creates exciting opportunities for sponsors when integrated with television programming, allowing viewers respond to a prompt on a television program. Broadcasters have an opportunity to bring incremental revenue by combining the reach of broadcast television with personalized interactivity of mobile devices.

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